Unterwegs AG is one of the largest specialist suppliers of outdoor products in Germany. Significant know-how of the outdoor market segment has been built up over many years in seven locations.

Since the middle of 2003, with the launch of www.unterwegs.biz, rexx systems has been looking after Unterwegs AG.

In the words of Christoph Ganss, CEO of Unterwegs AG, "rexx systems is the best possible partner for us. Excellent, holistic consultancy and implementation – from the technology right through to the marketing!”

The Outdoor Portal

Today the Unterwegs Group Web site is among the leading outdoor portals in Germany. The success of the rexx systems online and print campaigns is impressive: growth is at 200-300% annually with, as always, a large proportion of new customers. It’s a real Internet success story. The Unterwegs online shop has in the meantime been making a considerable contribution to the total sales of the group as well as providing new jobs.

ERP for operation in several locations

Since 2005, Unterwegs AG has also been applying the flexible IT solutions of the Hamburg-based rexx systems company in its shops. As a company operating in several branches, Unterwegs has had to battle with the management of various IT systems and data structures. When strategic decisions had to be made, a complete overview could only be achieved with a lot of work and loss of time. As Christoph Ganss puts it “With the smartSolution eBusiness we now have software that shows us the current sales, stocks and trends for all our branches. This, in combination with perfect customer management, gives us a clear competitive advantage.”