Multiposting & analytics in rexx application management
Multiposting & analytics in rexx application management
Multiposting: The art of publishing multiple job advertisements
In today’s digital world, it is essential for companies to find effective ways to reach qualified candidates for their open positions. Especially due to the shortage of skilled workers and the war for talent, HR managers have to use new and innovative recruiting options.
To reach enough interested parties, job advertisements must be placed on multiple career websites. This is a tedious and time-consuming process. The job advertisement has to be recreated, designed and published on every portal – often with different specifications. You are often flying blind without knowing which job portal brings in the best applicants. This not only costs money, time and nerves, but is also an outdated method of publishing job advertisements.
A popular method is to publish multiple job advertisements with just one click – so-called multiposting.
What exactly is multiposting?
Multiposting refers to the practice of publishing job advertisements on multiple job portals and other platforms at the same time in order to achieve greater reach and more applicants. Instead of posting a job ad on just one platform, multiposting allows companies to post their ads on multiple platforms at the same time.
The process of multiposting begins with the job advertisement being created in a central system, such as the multiposting module within rexx Recruiting. From there, the ad is then distributed to various job portals, social media, company websites and other platforms. Each platform has its own target audience and reach, so multiposting allows companies to reach potential applicants on different channels.
An important aspect of multiposting is customizing ad copy for each platform. Each platform has different requirements and specifics that should be taken into account to achieve the best results. The customization can include, for example, the length of the text, the format or the use of specific keywords.
Multiposting for job advertisements – advantages
- Save time and increase efficiency: Instead of publishing a job advertisement individually on each job platform such as Stepstone, Indeed, LinkedIn, etc., a new job can be published on various job boards via multiposting with just a few clicks. This saves a lot of time. The manual publishing effort is halved with 2 job exchanges and if, for example, you want to publish the advertisement on 5 job exchanges, the manual effort is only a fifth of the effort that would otherwise occur with conventional job advertisements. If a recruiter has ever worked with multiposting integrated into recruiting software, he will no longer want to be without it.
- Increased Reach: Publishing on multiple platforms reaches a wider audience and increases the chances of attracting qualified applicants.
- Increase brand awareness: By being present on various platforms, the company can strengthen its brand and be perceived as an attractive employer (employer branding). Multiposting can also help to increase brand awareness and the company’s reputation as an attractive employer.
- Improved cost and success control: Multiposting platforms provide cumulative data across all job boards. This enables quick analyzes with little effort that would otherwise have to be laboriously queried on each individual job board.
Proven methods for successful multichannel posting
Audience analysis: Identify the platforms where your audience is most likely to be on to post specifically.
Ad copy optimization: Customize job advertisements for each platform to consider their specific requirements and characteristics.
Use tools and software: Use multiposting tools to make the process easier and post job ads on multiple platforms at the same time.
Measuring success: Monitor the performance of each platform to find out which ones deliver the best results and adjust your strategy accordingly, e.g. with rexx Recruiting Analytics.
Our recommendation: multiposting with rexx systems
The rexx application management has already integrated a multiposting function since 2019. The use of multiposting is free for all users of this software. This not only allows you to easily create job advertisements and publish them on various platforms with just one click, but you can also measure and manage them.
This makes all recruiting processes even more digital and, above all, more efficient. All administrative processes relating to the placement and billing of job advertisements can be managed seamlessly.
An intelligent suggestion system identifies the best job boards for the respective job advertisement. Everything is clearly combined in a central interface and can be booked and controlled easily and directly in rexx at the best price.
Why rexx multiposting?
In 2019, over 400 job boards and recruiting channels were stored in rexx multiposting – there are currently over 800 publication targets in many European countries through which you can exploit the full potential of digital sourcing channels.
Multiposting - Publish on multiple platforms with one click
All common job markets are represented as well as niche portals, social media, Google Ads and programmatic. Thanks to SEO-optimized ads, the job ads also appear in a privileged position on Google for Jobs.
There is also support for organizing and planning the recruiting budget, as this can be optimally used and managed with rexx multiposting.
If necessary, you can also conveniently forward your job advertisements to your agency or to print media for publication. The job advertisements can also be operated as a separate career page or as a widget in your other online platforms, such as: integrated into your blog.
Daily click statistics with the help of analytics
Thanks to the latest tracking technology with the help of analytics, the performance of the running advertisements is recorded. HR managers now have an overview and can measure which recruiting channels work most efficiently for their requirements and deliver the best results.
All click statistics are up-to-date. This makes it easy to monitor all advertisements and take countermeasures at an early stage. HR managers can now easily identify which job board is best suited to their respective requirements and thus reduce the time to hire.
Existing quotas and agency contracts, including all optional services, can easily be transferred to rexx multiposting and the usual service providers can be booked at the usual prices. All existing interfaces or XML feeds can continue to be operated in parallel.
Multiposting is an effective way to increase the reach of job advertisements and attract qualified applicants. By publishing on different platforms at the same time, companies can save time and resources and increase their brand awareness. With a strategic approach and the use of automation tools, the benefits of multiposting can be maximized.
You would like more information about rexx multiposting. We would be happy to advise you about our products free of charge and without obligation.
Request a free demo now and take your HR processes to the next level!